10 tips to excel at social media (without losing your mind)

10 tips to excel at social media (without losing your mind)

Julia Claire Campbell Social Media, Strategy 3 Comments

I am frequently asked how I keep track of all my social media profiles and manage to have time to do anything else. (Short answer: I barely have time to do anything else.) Nonprofit staff and business owners often cite the sheer number of social networking sites and the seemingly-overwhelming amount of time required to keep up. But they don’t …

Myth about Facebook posts

#1 Facebook myth that you may believe

Julia Claire Campbell Facebook, Social Media, Strategy 5 Comments

Have you seen this post on Facebook recently? “Due to Facebook’s new ‘pay to promote posts’ policy, only about 10% of people that ‘like’ a fan page will see the status updates. In order to see our posts and notifications just click/hover over the ‘Liked’ button (beneath the cover photo, to the right) and activate the ‘show in news feed’ …

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

Julia Claire Campbell Nonprofits, Privacy, Social Media, Strategy 2 Comments

Starting a social media campaign can be a scary proposition for most nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. With all the fear mongering and bad news being reported on the incorrect use of social media and online tools, it is …

Social Throwdown: Social Media Tips In A Hurry [PRESENTATION]

Julia Claire Campbell Marketing, ROI, Social Media, Speaking, Strategy Leave a Comment

Welcome North By North Shore participants! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Social Media Tips – Social Throwdown – presentation to North By North Shore Articles: 9 Ways to Measure Your Brand’s Social Media Health …

How Nonprofits Can Harness the Power of Social Media [PRESENTATION]

Julia Claire Campbell Marketing, Nonprofits, ROI, Social Media, Speaking, Strategy Leave a Comment

Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …

It’s not all about the Likes.

Julia Claire Campbell Social Media, Strategy 6 Comments

How can we get more Likes, Followers, Fans, Connections, Circles? Lately it seems that is all anyone cares about. Get those numbers up! “If we get 1500 Twitter followers/500 Facebook fans/674 LinkedIn connections, things will be better! THEN we can rest easy!” Numbers People are consumed by the “numbers game” on social media and ignore all else. I understand why …