Below you'll find a list of all posts that have been categorized as “Storytelling”
Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. Using digital tools like your website, email newsletter, and social networks are vital in the quest to get your stories in front of a critical mass of people. Working together, the power of great stories and the reach of digital …
In this week’s lesson, I give my solutions to the 6 most common challenges faced by nonprofits as they embark on their digital storytelling campaigns. Catch the replay of the video on my Facebook Page by clicking here. Here the 6 challenges that I tackle in this mini-training: 1) We’ve never collected stories before! 2) We cannot share the identities of our clients. …
In this week’s lesson, I cover the nuts and bolts of crafting an effective story – one that will take your audience from passive to PASSIONATE! Catch the replay of the video on my Facebook Page by clicking here. What I cover in this mini-training: 1) How to drive your donors, supporters, and online fans to take action through compelling storytelling; 2) Why …
Last week’s lesson in Storytelling Summer School detailed the 5 types of stories you need to actively collect and share about your nonprofit and it’s impact. (If you didn’t grab the free Story Collection Worksheet, grab it here.) Over in the Facebook Group, Storytelling Superstar Amelia Leggett jumped right in! Amelia runs the social media channels for two nonprofits – …
In this week’s lesson, I detail the 5 types of stories that you need to systematically and thoughtfully collect and to share on your digital channels (website, email, social media) during your next fundraising campaign. Catch the replay of the video on my Facebook Page by clicking here. What I cover in this mini-training: The 5 best types of stories to …
So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all …
In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit? Great storytellers have certain specific characteristics in common. Note that not everyone will embody every characteristic on this list; they are …
There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories. Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …
Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing