Facebook in 2020 - What Nonprofits Need to Know

Facebook in 2020 – What Nonprofits Need to Know

Julia Claire CampbellFacebook, Marketing, Nonprofits, Social Media

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform.  What are the changes, …

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

Julia Claire CampbellFundraising, Nonprofits, Storytelling

It’s almost year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie. 30% of annual giving occurs in December – with 10% happening on the last 3 days of the year! (That’s …