Facebook in 2020 - What Nonprofits Need to Know

Facebook in 2020 – What Nonprofits Need to Know

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media Leave a Comment

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform.  What are the changes, …

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

Julia Claire Campbell Fundraising, Nonprofits, Storytelling Leave a Comment

It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie. 30% of annual giving occurs in December – with 10% happening on the last 3 days of the year! (That’s nuts, …