Social Jumpstart, a social media marketing firm based in San Francisco, created an awe-inspiring infographic detailing what happens in 60 seconds on the social web. This is a perfect piece of research to show any Social Media Skeptics in your life, or your boss when she says “Isn’t that all a waste of time?” Wrap your brain around these statistics: Every minute …
8 reasons why promoting your business through a Profile instead of a Page is a cardinal Facebook sin
First off, an important clarification. Facebook Business Pages are used for businesses and organizations. Pages have numerous advantages over Profiles for business use. Pages cannot be set to private (because really, what would be the point?), but Administrators can monitor and control posts to the Wall. Facebook Profiles are used by individuals, and a user can change the privacy settings …
What have you done for me lately?
People use social media to add value to their life – personally and professionally. There are not many hard and fast lines dividing these two in social media, especially on the more “casual” networks like Facebook and Pinterest. Your customers are constantly looking for the next big thing that can add value to their life. If you are boring, stale …
You’re good. [PHOTO]
I love this quote from Don Draper, addressing Peggy Olson and telling her that’s she’s talented and to stop feeling sorry for herself! Enjoy the weekend!
3 Blogs You Need To Read Right Now
In honor of #FollowFriday, I will share with you the three blogs I always read and why. Enjoy! Seth Godin’s Blog I never miss a post from Seth’s blog. I read it every single day, mostly on my phone over coffee in the morning. It is uncanny how he always manages to hit on an issue I’ve been struggling with, …
Are you authentic?
Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). The point is – you …
How to convert Social Media Skeptics into Believers
In my business I meet a lot of people with a lot of interesting opinions about social media. These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.” People certainly have the right to their opinion. If …
Social media is not just for the young [Daily Dose]
Daily Dose – Social Media Tip of the Day – Social media is not just for the young! I get invited to speak at a wide variety of events through my business, a perk that I truly enjoy. I find speaking at civic engagement clubs such as Rotary and Kiwanis to be very fulfilling, both personally and professionally. Baby Boomers make up …
Which social media sites should you use? [Daily Dose]
Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …