It’s not too late to create resolutions for the New Year! As a busy nonprofit professional, you have to wear many hats and extinguish multiple fires each day. With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are my top 10 nonprofit social media resolutions for 2014: 1) …
Using Social Media for Social Good {Infographic}
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? Show them this great infographic by Bluehost. Did you know that Americans are actually very generous? 83% of us want brands to support causes. 41% have bought a product because it was associated with a cause! That’s awesome! The …
3 Things To Do Instead of Facebook Marketing in 2014
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …
This is What Nonprofits Need More Than a Facebook Donate Button
This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this …
The Rise of the Nonprofit Sector {Infographic}
This week’s infographic on the nonprofit sector is brought to us by Jaclyn Lambert and the USF’s Online Master of Public Administration and Master of Nonprofit Administration programs. It details data on the rise of the nonprofit sector in the last few years. Highlights: The nonprofit sector has contributed about $804.8 billion annually to the economy; Nonprofits employ one third of America’s …
Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans
Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I disputed myths, patiently explained all the changes to the Timeline and News Feed, read countless articles on EdgeRank, and blogged repeatedly about ways to organically …
Is Nonprofit Marketing like Dodging Zombies?
There are so many great infographics out there, I’m going to start posting an Infographic of the Week. My first choice has to do with two of my favorite topics – marketing and the fantastic AMC show, The Walking Dead! What can the Zombie (or “Walker”) Apocalypse teach us about great nonprofit marketing strategy? Nonprofit marketers can learn much from …
6 Things Nonprofits Need To Do After #GivingTuesday
Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …
How to Work With a Social Media Consultant
If you are a nonprofit professional at a small organization, chances are you are resource-constrained. You most likely don’t have the capacity to hire a full time person to run your social media. You may need a bit more individualized training and coaching – more than what you can get by passively watching webinars, reading e-books and attending conferences. This …