8 reasons why promoting your business through a Profile instead of a Page is a cardinal Facebook sin

Julia Claire Campbell Facebook, Social Media Leave a Comment

First off, an important clarification. Facebook Business Pages are used for businesses and organizations. Pages have numerous advantages over Profiles for business use. Pages cannot be set to private (because really, what would be the point?), but Administrators can monitor and control posts to the Wall. Facebook Profiles are used by individuals, and a user can change the privacy settings …

What have you done for me lately?

Julia Claire Campbell Social Media Leave a Comment

People use social media to add value to their life – personally and professionally. There are not many hard and fast lines dividing these two in social media, especially on the more “casual” networks like Facebook and Pinterest. Your customers are constantly looking for the next big thing that can add value to their life. If you are boring, stale …

Are you authentic?

Julia Claire Campbell Social Media 2 Comments

Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). The point is – you …

Social media is not just for the young [Daily Dose]

Julia Claire Campbell Baby Boomers, Google+, Social Media 2 Comments

Daily Dose – Social Media Tip of the Day – Social media is not just for the young! I get invited to speak at a wide variety of events through my business, a perk that I truly enjoy. I find speaking at civic engagement clubs such as Rotary and Kiwanis to be very fulfilling, both personally and professionally. Baby Boomers make up …

Which social media sites should you use? [Daily Dose]

Julia Claire Campbell Facebook, Google+, LinkedIn, Social Media, Twitter 1 Comment

Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …