How One Nonprofit Raised Thousands Using Facebook

How One Nonprofit Is Raising Thousands Using Facebook

Julia Claire Campbell Fundraising, Nonprofits, Social Media 37 Comments

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1 I first became aware of the St. Baldrick’s Foundation at the Inspire/BIO Conference in July. I was asked to speak about the latest social media tools for nonprofits, but I found myself learning even more from the other presenters – nonprofit professionals in the trenches who use social …

17 Tips for Getting More Pinterest Followers for your Nonprofit

17 Tips for Getting More Pinterest Followers for Your Nonprofit

Julia Claire Campbell Nonprofits, Pinterest, Social Media 35 Comments

Alexa recently reported that Pinterest is the 13th most visited website in the United States and 38th globally. As I’ve written about in previous posts, there are many ways that nonprofits can use Pinterest to raise awareness, spread information and solicit funds. But in order to be effective on Pinterest and use it to accomplish your nonprofit’s goals, you first …

15 Ways Nonprofits Can Use Instagram

15 Ways Nonprofits Can Use Instagram

Julia Claire Campbell Instagram, Nonprofits, Social Media 56 Comments

This post was first published on the GiftWorks Guest Blog.  Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a new follower every second. Online marketing is visual. If you are not telling your story to your supporters in a visual way, you may be ignored or …

How to Build An Army of Online Brand Ambassadors

How to Build An Army of Online Brand Ambassadors

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 30 Comments

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors, part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell Nonprofits are strapped for resources – staff time is minimal …

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

Julia Claire Campbell Marketing, Social Media, Strategy, Twitter 55 Comments

Some people love it, some people hate it – and some people love to hate it. Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.” Did you know that on …

How to Prevent the New Gmail Inbox From Hiding Your Emails

How to Prevent the New Gmail Inbox From Hiding Your Emails

Julia Claire Campbell Email, Marketing 28 Comments

Recently, I was forced to change my email inbox. Reluctantly (grumbling all the way), I accepted the new design of Gmail. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails …

New features on Pinterest you need to know about

New Features on Pinterest You Should Know About

Julia Claire Campbell Pinterest, Social Media 54 Comments

Pinterest has been busy! Reaching 70 million users and 2.5 billion monthly pageviews, Pinterest has been growing like a weed – a very popular weed that marketing professionals should not ignore. We all know why I love Pinterest, especially for nonprofits. My top 3 reasons: 1)     Pinterest is growing leaps and bounds. 2)     Pinterest is where women are, and women …

8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Mobile, Nonprofits 44 Comments

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective …

My Advice for Politicians On Instagram

Julia Claire Campbell Instagram, Social Media 13 Comments

Soon after Instagram launched in October 2010, celebrities, actors and athletes jumped on the bandwagon in full force, taking #selfies, using the cool filters and blowing up everyone’s feeds with their glamorous lifestyles. Since one could argue that Instagram is a bit more narcissistic and self-involved than the other social networks, it is puzzling why politicians and government officials have …