Get more out of your efforts in online fundraising, digital marketing and social media.
Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …
I see myself as a sort of Personal Trainer. If you ask people what constitutes a successful exercise regimen, they will most likely say determination, commitment, willpower and perseverance. These are the same characteristics of an effective social media campaign. If you work out once per week, you are not going to get the results that you would get if …
Humor! Why didn’t we think of that? Flight of the Conchords, a hilarious pop duo from New Zealand, has reminded all of us working in nonprofits that our fundraising appeals don’t have to be all doom and gloom. They released a witty, catchy charity fundraising song called “Feel Inside (And Stuff Like That)” on iTunes, with all the proceeds to …
Yesterday was the Boston Social Media for Nonprofits Conference at the Microsoft NERD Center at MIT. Despite the rain and the horrific traffic, I am happy that I attended. Ritu Sharma (Co-Founder & Executive Director) and Darian Rodriguez Heyman (Co-Founder & Head of External Partnerships) put on a fantastic event, with a great roster of speakers, lots of time built …
Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …
Here is a list of my upcoming speaking engagements – come and say hello! September & October 2012 September 12 – North by North Shore: A Digital Media Event – Danversport Yacht Club, Danvers, MA. Register here: http://northbynorthshore.com/ – September 12, 19, 26, October 3, 10, 17 – Nonprofit Marketing 6-week course, North Shore Community College, Cummings Center, Beverly, MA. Register here: http://bit.ly/PVHGFU September 13 – Free seminar with The Nonprofit Net, …
At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …
“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …
In an ideal world, every nonprofit organization would have a website. Not just any website, but an optimal one that converts donors, recruits volunteers and attracts community members to the cause. A website that inspires through compelling visuals and succinct storytelling, concise calls-to-action and creative uses of white space. In an ideal world, nonprofits would adhere to my 10 Commandments …