Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …
How to Address Negative Online Comments About Your Nonprofit
Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. This topic comes up in the Nonprofit Social Media Storytelling group, and it’s certainly a question that I receive frequently: How do we deal with negative online comments made on social media about our …
How to Crush Your Nonprofit Marketing Goals in 2020
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! 🎊🎉 Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. No matter when you start, it’s …
Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You
It’s year-end giving season, and GivingTuesday is fast approaching. Nonprofits of all sizes are in a frenzy about the Facebook $7M match (more on that here) and whether or not they should use Facebook charitable giving tools. Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram. Now LISTEN because …
How to Use Social Media to Maximize Your #GivingTuesday Campaigns
Giving Tuesday is just around the corner! Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the …
What Nonprofits Need To Know About Facebook’s #GivingTuesday Announcement
Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. If you aren’t familiar with GivingTuesday, it’s a global generosity movement unleashing the power of people and organizations to transform their communities and the world. …
Social Good Squad Newsletter 1 – And so it begins!
(Because of email deliverability snafus and Gmail Jail, I am no longer able to add animated GIFs and emojis and other fun things that heaven forbid add personality to my email newsletter. So each week I’ll put it up on my blog. Enjoy!) It’s hard to believe that November is fully underway – but of course, I’m one of THOSE …
Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 …
10 Ways to Improve Donor Retention with Social Media [Webinar Replay]
No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late. The harsh reality is that the recent numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in …