How Your Nonprofit Can Plan Ahead for #GivingTuesday

How Your Nonprofit Can Plan Ahead for #GivingTuesday

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising 3 Comments

I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again!  Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …

How To Get People To Your Nonprofit Event Using Facebook

How to Get More People At Your Nonprofit Event Using Facebook

Julia Claire Campbell Events, Facebook, Marketing, Nonprofits, Social Media 9 Comments

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it …

Nonprofit Technology: Changing The World

Julia Claire Campbell Infographics, Nonprofits 1 Comment

Technology has changed the nonprofit world permanently. The rise of social networks and mobile devices has completely revolutionized the way that people communiciate, network and discover information. Is your organization taking advantage of all that nonprofit technology has to offer? Check out these stats, from an infographic created by CompterScienceZone.org: 47% of Americans learn about social causes via social media …

Nonprofit Social Media

One Fundamental Thing Nonprofits Need To Know About Social Media

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. The most important point Amy makes is regarding the tendency of nonprofits to jump on the latest new social …

Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media 1 Comment

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

Julia Claire Campbell Nonprofits, Storytelling 21 Comments

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. When done strategically and in harmony with online channels, storytelling can and will help you raise more money and strengthen relationships with your supporters. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion …

Ice Bucket Challenge

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 27 Comments

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to  Scott Brown to Wally the Green Monster (Red Sox mascot), …

Using Social Media to Strengthen Donor Relationships

How To Use Social Media To Connect With Donors & Supporters

Julia Claire Campbell Fundraising, Nonprofits, Social Media 21 Comments

Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded the slides from SlideShare below. Let me know what you think! …

End of Year Online Fundraising

It’s Never Too Early To Start Your Year-End Fundraising Campaigns

Julia Claire Campbell Infographics, Nonprofits, Online Fundraising 17 Comments

September is the ideal time to begin your end-of-year fundraising campaign. Donations jump 163% in December, and the average gift size increases by 36%! So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more. They also have a helpful free e-book you can download, called the Essential Guide to Year End Fundraising for …