Logan Harper, the community manager for UNC-Chapel Hill’s School of Government’s new online Masters in Public Administration program (MPA@UNC), reached out to me to post his new infographic on Social Media for Social Good. In it, he provides examples of successful nonprofit social media advocacy campaigns, as well as the elements of successful campaigns and emerging trends in charitable giving …
“The Truth” About Social Media and Nonprofits – Or Just Assumptions?
**CORRECTION: The post in question was a guest post by Jay Jones from Heller Consulting and not written by Frank Barry. I apologize for the mix-up.** Yesterday a blog I read avidly and respect (NetWitsThinkTank.com by Blackbaud) published a post full of assumptions about nonprofits and social media, and I feel that I need to respond. The title of the post – The …
It’s not about the Klout – It’s about the passion.
When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how much you give; it’s about how you give.” “A philanthropist …
Are you using social media for the right reasons?
When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool. Since I believe that planning is a vital piece of the social media puzzle, I always insist on doing it first. During the …
Raising More Money With Social Media Tools
Today I am giving a talk on how to raise more money using social media tools. (Spoiler – It takes some time and commitment, but it is doable!) If you are free, and near Lexington, MA, come check it out! More details at The Nonprofit Net website. My slides are below. Enjoy! Raising More Money Using Social Media Tools from …
Using humor in fundraising
Humor! Why didn’t we think of that? Flight of the Conchords, a hilarious pop duo from New Zealand, has reminded all of us working in nonprofits that our fundraising appeals don’t have to be all doom and gloom. They released a witty, catchy charity fundraising song called “Feel Inside (And Stuff Like That)” on iTunes, with all the proceeds to …
Top 10 Takeaways – Social Media for Nonprofits Conference
Yesterday was the Boston Social Media for Nonprofits Conference at the Microsoft NERD Center at MIT. Despite the rain and the horrific traffic, I am happy that I attended. Ritu Sharma (Co-Founder & Executive Director) and Darian Rodriguez Heyman (Co-Founder & Head of External Partnerships) put on a fantastic event, with a great roster of speakers, lots of time built …
What’s wrong with this picture?
At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …
The 10 Commandments for Nonprofit Websites
In an ideal world, every nonprofit organization would have a website. Not just any website, but an optimal one that converts donors, recruits volunteers and attracts community members to the cause. A website that inspires through compelling visuals and succinct storytelling, concise calls-to-action and creative uses of white space. In an ideal world, nonprofits would adhere to my 10 Commandments …