Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Julia Claire CampbellFundraising, Marketing, Nonprofits, Online Fundraising, Pinterest, Social Media

Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Julia Claire CampbellFacebook, Marketing, Nonprofits, Social Media

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

Julia Claire CampbellNonprofits, Pinterest, Social Media

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …

Nonprofit Content Creation

5 content ideas for nonprofits that think they have nothing to write/post/tweet about

Julia Claire CampbellContent Creation, Nonprofits, Social Media

As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc. You don’t want to simply rehash the same information on every platform, because what fun would that be for your followers and fans? But how do you consistently find interesting …

3 simple social media tips that will make your fans and followers love you

3 simple social media tips to make your fans and followers love you

Julia Claire CampbellContent Creation, Nonprofits, Social Media

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings.   You frequently post inspirational quotes, cute …

Don't put all your eggs into the online fundraising basket - yet

Don’t put all your eggs into the online giving basket – yet

Julia Claire CampbellFundraising, Nonprofits, Online Fundraising

Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …

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Why Not A Real Referral Group For Nonprofits?

Julia Claire CampbellNonprofits

This is my submission for the Nonprofit Blog Carnival under this month’s theme and deadline: Your Big Dream for 2013 My big dream for nonprofits in 2013 can be summed up in one word – collaboration. Now I know what you’re thinking. Yawn, snore. Collaboration is an over-used buzzword thrown around often by donors and funders that have no idea of what …

7 reasons your nonprofit Facebook page has no fans

7 reasons your nonprofit Facebook page has no fans

Julia Claire CampbellFacebook, Nonprofits, Social Media

“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!”  “We do such great work! Why don’t we have more followers?”  “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …

Nonprofits, don’t be afraid to “think small” on social media

Nonprofits, don’t be afraid to “think small” on social media

Julia Claire CampbellNonprofits, Online Fundraising, ROI, Social Media, Strategy

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …