Below you'll find a list of all posts that have been categorized as “Social Media”
Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily! Another key characteristic that differentiates Instagram from social …
In this post and video, I’m going to walk you through the topics and ideas to enter into your Digital Storytelling Calendar. Catch the replay of the video on my Facebook Page by clicking here. Here are just 5 benefits of using a formal, filled out Digital Storytelling Calendar for your nonprofit: 1) It will ensure that nothing falls through the cracks, especially …
Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. Using digital tools like your website, email newsletter, and social networks are vital in the quest to get your stories in front of a critical mass of people. Working together, the power of great stories and the reach of digital …
In this week’s lesson, I give my solutions to the 6 most common challenges faced by nonprofits as they embark on their digital storytelling campaigns. Catch the replay of the video on my Facebook Page by clicking here. Here the 6 challenges that I tackle in this mini-training: 1) We’ve never collected stories before! 2) We cannot share the identities of our clients. …
In this week’s lesson, I cover the nuts and bolts of crafting an effective story – one that will take your audience from passive to PASSIONATE! Catch the replay of the video on my Facebook Page by clicking here. What I cover in this mini-training: 1) How to drive your donors, supporters, and online fans to take action through compelling storytelling; 2) Why …
In this week’s lesson, I detail the 5 types of stories that you need to systematically and thoughtfully collect and to share on your digital channels (website, email, social media) during your next fundraising campaign. Catch the replay of the video on my Facebook Page by clicking here. What I cover in this mini-training: The 5 best types of stories to …
If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. Don’t forget to grab this week’s freebie download – The Essential Facebook Live Checklist for Nonprofits! Happy viewing! …
So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all …
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.” That is how so so many nonprofits end up thanking event sponsors they worked so hard to acquire! Eye-catching? Nope. Interesting? Nah. …