Below you'll find a list of all posts that have been categorized as “Social Media”
“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …
If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the …
By now I’m sure you have heard of Pinterest, the fastest growing social media site and the hottest thing since, well, Facebook and Twitter! In February 2012, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. The beauty of Pinterest is that you can leave your comfort zone, think outside the marketing pitch …
“You only get one chance to make a first impression.” Ever heard that before? I’m sure you have. I thought everyone was familiar with that important maxim. That’s why I am constantly surprised and dismayed by the number of Facebook Pages out there making terrible first impressions! If you manage a Facebook Page or want to create one, here are …
I am frequently asked how I keep track of all my social media profiles and manage to have time to do anything else. (Short answer: I barely have time to do anything else.) Nonprofit staff and business owners often cite the sheer number of social networking sites and the seemingly-overwhelming amount of time required to keep up. But they don’t …
Have you seen this post on Facebook recently? “Due to Facebook’s new ‘pay to promote posts’ policy, only about 10% of people that ‘like’ a fan page will see the status updates. In order to see our posts and notifications just click/hover over the ‘Liked’ button (beneath the cover photo, to the right) and activate the ‘show in news feed’ …
NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …
Want to get more engagement (Likes, shares, comments) on your Facebook page? I thought so. Then you need to check out this great, easy-to-read infographic containing helpful information compiled by Dan Zarrella of HubSpot. Zarrella, a “Social Media Scientist” and online influencer, compiled information from 1.3 million posts from the “top 10,000 pages” on Facebook, in order to find out …
Starting a social media campaign can be a scary proposition for most nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. With all the fear mongering and bad news being reported on the incorrect use of social media and online tools, it is …