3 Simple Ways to Get Your Nonprofit Started with Video Today

3 Simple Ways to Get Started with Nonprofit Video Marketing

Julia Claire Campbell Marketing, Nonprofits, Storytelling, Video, Visual Marketing Leave a Comment

What a fabulous mini-training! Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. You know about the power of video. You are looking for ways to raise your organization’s profile, but you may be anxious about the best way to visually convey your stories and your impact. Even though you …

Quick Ways to Make Your Nonprofit Videos More Accessible

Quick Ways to Make Your Nonprofit Videos More Accessible

Julia Claire Campbell Nonprofits, Video Leave a Comment

I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere, and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle. If you’re filming a quick to-camera Christmas message …

5 Social Media Video Tips for Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation?  Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy.  The misconception …

How to Get People to Share Your Nonprofit Video on Social Media

How to Get People to Share Your Nonprofit Video on Social Media

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video 2 Comments

You've undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to ...

3 Quick Tips on Creating Social Media Video that Stands Out

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan.  In case you (or your supervisor or Board members) are not convinced:  One-third of online activity is spent watching video.  Social video generates 12 times more shares than text and images combined.  Google …

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

HOW TO CREATE SOCIAL MEDIA VIDEO ON A SHOESTRING BUDGET: TIPS & TOOLS

How to Create Social Media Video on a Shoestring Budget – Tips & Tools

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video, Visual Marketing 1 Comment

Welcome to the first episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. We are working on the full schedule …

Donor thank you videos

5 Ways to Delight and Retain Donors with Video

Julia Claire Campbell Fundraising, Nonprofits, Social Media, Video 1 Comment

Why are nonprofits so terrible at donor retention?  Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Real talk for a second. How …

How to Show Impact In Your Nonprofit Donor Thank You Video

How to Show Impact In Your Nonprofit Donor Thank You Video

Julia Claire Campbell Fundraising, Nonprofits, Video Leave a Comment

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent! How can nonprofits buck this trend and keep more donors engaged? Donor thank you videos may be the …