Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon:

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Social Media 2 Comments

Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure …

Online Fundraising

Want To Be An Online Fundraising Master?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising 11 Comments

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 million. Blackbaud found that overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) studied 53 nonprofits and found that nonprofit website traffic increased …

7 Steps To More Online Donations This Holiday Season

7 Steps To More Online Donations This Holiday Season

Julia Claire Campbell Nonprofits, Online Fundraising, Websites Leave a Comment

It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Where are they looking? Online. Here are some statistics for you to chew on, if …

Nonprofits, don’t be afraid to “think small” on social media

Nonprofits, don’t be afraid to “think small” on social media

Julia Claire Campbell Nonprofits, Online Fundraising, ROI, Social Media, Strategy 8 Comments

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …

Groupon Movember 2012

How Groupon and LivingSocial are raising millions for charity using social media

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 3 Comments

Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries. The pros of using a Daily Deal site to grow your business, attract new customers and create social media buzz are many. But the cons are numerous as well. What if Daily Deal sites could be used for good – to collect donations …

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …

“The Truth” About Social Media and Nonprofits – Or Just Assumptions?

“The Truth” About Social Media and Nonprofits – Or Just Assumptions?

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 8 Comments

**CORRECTION: The post in question was a guest post by Jay Jones from Heller Consulting and not written by Frank Barry. I apologize for the mix-up.**  Yesterday a blog I read avidly and respect (NetWitsThinkTank.com by Blackbaud) published a post full of assumptions about nonprofits and social media, and I feel that I need to respond. The title of the post – The …

nonprofits trying to build successful online communities

It’s not about the Klout – It’s about the passion.

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how much you give; it’s about how you give.” “A philanthropist …