Resources to go with the book: How to Build and Mobilize A Social Media Community for Your Nonprofit in 90 Days Get a copy of the Nonprofit Social Media Blueprint and the Social Media Calendar spreadsheet. Examples of internal and external social media policies for nonprofits: The Nonprofit Social Media Policy Workbook by Idealware Sample nonprofit social media policy A list …
How to Crush Your Nonprofit Marketing Goals in 2020
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! 🎊🎉 Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. No matter when you start, it’s …
Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You
It’s year-end giving season, and GivingTuesday is fast approaching. Nonprofits of all sizes are in a frenzy about the Facebook $7M match (more on that here) and whether or not they should use Facebook charitable giving tools. Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram. Now LISTEN because …
Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 …
🚨 Breaking News: Changes Coming to the Facebook Donate Button 🚨
Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. It means that Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to …
How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! (Yes, I was a nerd.) No matter when you …
5 Digital Fundraising Trends for Nonprofits in 2019
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list! These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has …
4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page
On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the …
How Can My Small Nonprofit Cut Through the Clutter and Reach More People?
Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question! #GivingTuesday is upon us, and the Nonprofit Social Media Storytelling Group has been filling up with questions and comments! Everyone wants to reach …