There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …
10 Free Ways to Re-Purpose Your Nonprofit’s Stories
Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …
10 Ways Nonprofits Can Succeed with Visual Marketing
Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is it important? To succeed in marketing your nonprofit has to …
3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog
Blogging is a vital piece of the online fundraising and digital marketing puzzle for nonprofit organizations, yet so many do it poorly. “But I don’t have the time keep up with the blog!” I have heard this all too often. The benefits of nonprofit blogging are vast, but it still seems too overwhelming for organizations short on time, staff and …
5 Great Nonprofit Infographics to Learn From
As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …
Pinterest, Instagram, and Creating a Visual Online Brand
There is no doubt that visuals are driving social media communications. According to a great new infographic created by M Booth and Simply Measured, visual marketing tactics are energizing company interactions and engagement with customers on social media: On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr …