Below you'll find a list of all posts that have been tagged as “video marketing”
Guest blog by Leah Diviney, Content Manager at Biteable At the end of 2020, we surveyed 694 marketers to find out how and why they use video (or don’t use video) as part of their work. Some of the results surprised us and some were more expected. But regardless, all of the information we gathered gave us valuable insights about …
I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere, and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle. If you’re filming a quick to-camera Christmas message …
What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation? Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. The misconception …
Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. In case you (or your supervisor or Board members) are not convinced: One-third of online activity is spent watching video. Social video generates 12 times more shares than text and images combined. Google …
Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …
If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. Don’t forget to grab this week’s freebie download – The Essential Facebook Live Checklist for Nonprofits! Happy viewing! …
We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. In order to be successful on Facebook, you know that you need …