Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I disputed myths, patiently explained all the changes to the Timeline and News Feed, read countless articles on EdgeRank, and blogged repeatedly about ways to organically …
There are so many great infographics out there, I’m going to start posting an Infographic of the Week. My first choice has to do with two of my favorite topics – marketing and the fantastic AMC show, The Walking Dead! What can the Zombie (or “Walker”) Apocalypse teach us about great nonprofit marketing strategy? Nonprofit marketers can learn much from …
Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …
If you are a nonprofit professional at a small organization, chances are you are resource-constrained. You most likely don’t have the capacity to hire a full time person to run your social media. You may need a bit more individualized training and coaching – more than what you can get by passively watching webinars, reading e-books and attending conferences. This …
It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Where are they looking? Online. Here are some statistics for you to chew on, if …
By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan. According to CNN, nationwide the death toll from the typhoon stands at 3,976 with another 1,598 missing. Most likely you heard something about this tragedy via social media. Maybe you donated money to one of the many emergency relief funds set up in the …
Nonprofits everywhere are always looking for more engagement and interaction from their online communities. As the holiday season approaches, everyone is going to have “giving” on the brain (at least, we hope). So how to leverage this season of generosity while also fostering genuine online interaction with your community? How about asking your supporters and donors WHY they give? Guidestar …
Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation. All photos will require a $50 payment per use (to include those …
Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. Did you know that: 6.7 million people blog on blogging sites 23% of time spent on the Internet is on blogs and social networks 70% of consumers learn about brands through articles and blog …