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This post is a guest blog by Dave Martin at CharityEngine It can be tempting to concentrate all of your nonprofit’s communication efforts on acquiring new donors. After all, if your goal is to raise more funds and further your mission, it seems logical to dedicate the majority of your time and resources to initiatives that tell first-time supporters what …
Effective nonprofit communication planning begins with knowing who your audiences are. Seems simple, right? Sure: you can write out a long list of various groups that your organization is communicating with or wants to reach in the future… but where do you go from there? As Big Duck’s Co-Director, Farra Trompeter (she/her) ensures that Big Duck is a healthy, thriving …
Believe it or not, there’s a right way to tell a fundraising story. And by fundraising story, I mean a story that you’re using to raise money for your non-profit. A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation. Individual donors can give …
How did Giving Tuesday go for you? I loved seeing emails and social media posts from my nonprofit clients and online course students – you all killed it this year! I hope that you absolutely slayed your goals and that you are going into year-end fundraising with a renewed inspiration and motivation. If you didn’t reach your goal, there is …
Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round. Some facts: The movement continues to grow in year-over-year donation volume, reach and …
This post is a guest blog by Bonnie Meyers at Meyer Partners Donors are foundational to your nonprofit’s success, so you don’t want your donors to think of you as their pestering friend that always asks for money. The ideal donor relationship should include a balance of donation correspondence and other involvement opportunities for your supporters. Build your nonprofit’s base …
This post is a guest blog by Patrick Alderdice at Pennington and Co. It’s important for every nonprofit organization to keep a pulse on fundraising trends and adjust their strategies accordingly to give their campaigns the best possible chance of success. And right now, for colleges, universities, fraternities, sororities, and other school-related organizations, all signs are pointing to a rise …
Guest post by Sarah Sebastian, Director of Corporate Communications for OneCause As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. Auctions are among our favorites for engaging donors and raising revenue. However, they do require investments of your time and resources to drive results, even when held virtually. To make sure you maximize …
This post is a guest blog by Jay Love, co-founder and current Chief Relationship Officer of Bloomerang As a nonprofit fundraising professional, you might feel like your fundraising efforts stall from time to time. Maybe you’re experiencing the summer fundraising slump. Or, perhaps you’ve invested a lot of energy into recruiting new donors and engaging existing ones, but your fundraising …