3 Must-Have Elements of Social Media Content that Converts

3 Must-Have Elements of Social Media Content that Converts

Julia Claire CampbellContent Creation, Marketing, Nonprofits, Online Fundraising, Social Media, Strategy

Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. It’s 2021, and the debate raging over whether or not nonprofits should use social media still persists.  The proof is in the pudding. According to the 2020 Global Trends in Giving Report, 25% of …

Charitable Giving Between Generations: Compare & Contrast

Charitable Giving Between Generations: Compare & Contrast

Julia Claire CampbellBaby Boomers, Fundraising, Nonprofits

It’s not too late – Did you get a chance to check out my newest online course? Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals this year! This post is a guest blog by John Killoran of Snowball Fundraising  Donor acquisition is a key component of any fundraising effort. …

3 Simple Ways to Get Your Nonprofit Started with Video Today

3 Simple Ways to Get Started with Nonprofit Video Marketing

Julia Claire CampbellMarketing, Nonprofits, Storytelling, Video, Visual Marketing

What a fabulous mini-training! Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. You know about the power of video. You are looking for ways to raise your organization’s profile, but you may be anxious about the best way to visually convey your stories and your impact. Even though you …

Quick Ways to Make Your Nonprofit Videos More Accessible

Quick Ways to Make Your Nonprofit Videos More Accessible

Julia Claire CampbellNonprofits, Video

I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere, and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle. If you’re filming a quick to-camera Christmas message …

#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

Julia Claire CampbellFundraising, Nonprofits, Online Fundraising, Social Media

The final numbers are still being calculated, but GivingTuesday 2020 is shaping up to be a huge success! GivingTuesday reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Read more here. And that’s on TOP of the surge of generosity represented by #GivingTuesdayNow launched by GivingTuesday earlier …

GivingTuesday - 6 Things to Focus On Besides the Facebook Match

#GivingTuesday 2020 – 6 Things to Focus On Besides the Facebook Match

Julia Claire CampbellFundraising, Marketing, Nonprofits, Online Fundraising

When Facebook announced what it was doing this year for GivingTuesday December 1, nonprofits everywhere went into a frenzy. Just as it did last year, the company will match $7 million in qualifying donations made on its website or app starting on Tuesday, December 1, at 8 am Eastern Time. Due to complaints about the match being gone within seconds …

Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid Instagram Story strategy:

Instagram Stories: How To Start Using Them For Your Nonprofit

Julia Claire CampbellFundraising, Instagram, Marketing, Nonprofits, Social Media, Visual Marketing

What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic reach is plummeting on Facebook. Twitter is removing millions of fake followers from users’ accounts. 300 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone …