Get more out of your efforts in online fundraising, digital marketing and social media.
Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. The key to getting your message out on Facebook is having a fully engaged audience of fans that are willing to like, comment, share, and click on your posts. As we all know (and frequently lament), …
In the nonprofit sector, professionals often feel that they need to take on everything by themselves. We silo our departments, isolate our fundraising and program staff, and put our heads down to put out the fires that crop up every day as we do our important work. This is why nonprofit staff experience such high levels of burn out, stress, …
Guest blog by Adam Weinger Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising: they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and …
Can you condense your New Year’s Resolutions down to just three words? (Yes I know it’s February, but bear with me, it’s still the start of a new year!) Why Three Words? Even though I have been a long-time fan of Chris Brogan, and I am an avid reader of Rob Hatch’s email musings, I have never created my own …
This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels, and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What I found was that while the majority of nonprofits are able to do inspiring …
Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …
Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention. On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …
Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …
Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …