Get more out of your efforts in online fundraising, digital marketing and social media.
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …
In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …
On my Facebook News Feed the other day, I saw a post from a friend of mine. In the post, she uploaded a photo of the wonderful thank you note that was sent to her son from the Jimmy Fund Clinic. Think about that – she received a paper thank you letter from a nonprofit, and instead of filing it away, …
Love it or hate it, the world’s most popular social network turns 12 today! Happy Birthday Facebook! This infographic from One Productions lays out the past, present, and future of Facebook. What’s in store for Facebook in the next 12 years, and beyond? Here are 3 main priorities: Artificial Intelligence: Facial-recognition technology, fully connected devices, and even more mobile apps will …
Happy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone? And within 6 months, over half of us wishful thinkers who made New Year’s resolutions will have given some, or all of them, up. Guess what – I know why. New Year’s resolutions are often lofty, mile-high, pie-in-the-sky statements, such as “I want …
Guest blog by Adam Weinger If you go to a public place, whether it’s a coffee shop, bus station, or university campus, you’ll notice that nearly everyone is on their cell phones, laptops, or tablets. People are constantly connected to each other through the many accessible avenues on the internet. Nonprofits are no exception! In fact, 3 of the top 4 …
What’s on tap in digital marketing for 2016? What social media trends do nonprofits need to prioritize? In this infographic from CJG Digital Marketing, 8 social media trends are laid out for us. Highlights: ** Get the buy button if you sell a product online so your audience can purchase without leaving their platform of choice (Facebook, Twitter, Instagram). ** Publish full-length …
I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like. The questions I received at the end were very specific – how do I market myself if I’m a CPA, how much time should I spend on social media if I am a landscaper, etc. One question, however, stuck with me, …
Guest blog by Dan Quirk Fundraising metrics are crucial analytical tools for nonprofit organizations. They help determine how successful certain fundraising strategies are and can help you adjust those strategies when needed. Therefore, it’s absolutely critical to keep your eye on them so you know how well your nonprofit is doing and how you can continue honing your overall fundraising strategy. …