Get more out of your efforts in online fundraising, digital marketing and social media.
Are you interested in learning about the different ways your nonprofit could be using Instagram video and Vine? My guest post for About.com Nonprofit Charitable Orgs covers this topic! It’s posted here. How are you using mobile video sharing apps to accomplish your mission and connect with supporters?
On November 5, I will be presenting a FREE webinar with Nonprofit Webinars (a service of 4Good). I hope you can join me! The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. Webinar Description: Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging …
Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …
Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations. Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In other words, don’t throw out that direct mail appeal just yet!) Search Mojo has created the below infographic, drawing on research from the 2013 eNonprofit …
Pinterest has been busy, busy, busy! I’ve written about the many reasons nonprofits should be interested in Pinterest, and I have hosted webinars on the multiple ways nonprofits can harness the power of pinning for good. I recognize that in the resource-strapped nonprofit world, with information overload and overwhelm running rampant, it’s hard to stay on top of the fast-moving …
Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction. The event was very well put together, but what stood out to me most were the two videos played during the introductions. The first was from Bottom Line. While longer than I normally recommenced (clocking in a 6 …
The fantastic Agents of Change Digital Marketing Conference was last week, and I needed a full seven days to process all that I learned in order to impart this wisdom on to you. Here are my top 8 takeaways from AOC2013. Please add yours in the comments section. 1) Always, and I mean always, open your conference with a sword …
Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe) is the key to social media success. But what times are best to post to your audience? (Disclaimer: There is no one size fits all in social media, just helpful guidelines …
A version of this post originally appeared on the GiftWorks Guest Blog. NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. While I worry that some nonprofits are using “social media” as their only marketing strategy (and it’s not a strategy at all), I do think that the ideas behind using social …