Get more out of your efforts in online fundraising, digital marketing and social media.
Talk about burnout… I didn’t even have time to write a great blog post for today! So, to announce my vacation next week (YES!!!) I thought I would share with you one of my all-time favorite posts by the incredible Heather Mansfield of Nonprofit Tech 2.0: A Social Media Guide for Nonprofits. You should subscribe to her email newsletters and …
Yesterday I read a story in The Daily Dot that got me thinking. Is Facebook becoming irrelevant for marketers? I’ve determined that the answer is, thankfully, No. The article (which I recommend reading) builds upon several stories and research done by The Daily Dot on what it calls “content spam”: “Maybe you’ve seen their names ooze into your newsfeed? Teen Swag, Stylish …
If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest to connect with new donors, raise money and accomplish their missions. There are several characteristics that separate awesome nonprofit pins from the mediocre. Awesome nonprofit pins: Are visually …
There is no doubt that visuals are driving social media communications. According to a great new infographic created by M Booth and Simply Measured, visual marketing tactics are energizing company interactions and engagement with customers on social media: On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr …
I often field this question in my discussions with nonprofits. “Julia,” they ask. “You are always writing about new social networking tools. Does my nonprofit really need to be active on so many different sites?” Usually, in the middle of asking the question the color drains from their face and they become noticeably agitated and anxious. Nonprofit professionals are always suspicious of …
Yesterday I attended the Social Media for Nonprofits Conference in Boston (well, Cambridge) and I wasn’t disappointed. This year’s line-up of speakers and variety of content was packed with experts and helpful topics. If you missed it, make sure to sign up at the Social Media for Nonprofits website to get updates on upcoming events. (All the presentations I reference below can …
Are you perplexed by Pinterest? Are you doubtful of the value of Pinterest to nonprofit fundraising and marketing efforts? Have questions that need answered? Join me and GiftWorks on May 23 for a free webinar on how nonprofits can use Pinterest to raise money, create awareness and do good. The free webinar, “Pinning for Good – How Nonprofits Can Use …
If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t …
BT Marketing Solutions created a great, easy to use infographic on Facebook business pages. Many nonprofits have a business page on Facebook, but oftentimes do not know how to use it effectively. Print out this handy infographic and keep it at your desk. In this post I will elaborate on the 10 ways to make the most of your Facebook …