Get more out of your efforts in online fundraising, digital marketing and social media.
Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …
I think Facebook page managers are in for a serious reality check. This reality check is going to be brought on by two new features Facebook is trying out. Feature 1 – Get Notifications Yesterday Inside Facebook reported on a new feature Facebook is rolling out. This new feature will let Facebook users get direct notifications from their favorite Facebook pages, as …
The Zombie Apocalypse is upon us! (And seriously… where is Carl???) OK, I’m not talking about THAT Zombie Apocalypse. I’m talking about the clever infographic developed by Confused.com that depicts several types of very familiar Social Media Zombies… all of which roam freely among us! I have certainly been bitten by several of these – most notably the Check-In Zombie and the Inner-Dialogue …
Did you miss the first 2 posts in this series? Click to read Part 1 and Part 2. In the past two weeks, I’ve blogged about ways that you and your organization can find your biggest online supporters, as well as ways that you can engage them to spread the word about your cause. Today I will discuss the last, but most important, step in building relationships …
Back in June I debunked the #1 Facebook myth that was circulating on the social network. Lately I’ve seen another one – a cut-and-pasted status update on many Facebook business pages, warning that their fans will not be able to see their content due to Facebook hiding their posts. Here is what it says: Facebook is hiding us from you! …
When speaking to nonprofit professionals, I always give them this one piece of advice: Make a donation to your own nonprofit, either online or via a check in the mail. Then see what happens. Do you get an acknowledgement? A letter? An email? A phone call? Or do you get a symphony of crickets? A must-read report was recently released …
A recent report by the Pew Internet & American Life Project found that 32% of people aged 50 to 64 use at least one social networking site on a regular basis. We are seeing a big increase in these numbers from only one year ago, and the numbers are increasing every day. The first piece of advice I give to companies and organizations …
Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …
The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because a beloved relative or trusted friend has asked them to? Consider …