Get more out of your efforts in online fundraising, digital marketing and social media.
Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …
Here is a list of my upcoming speaking engagements – come and say hello! September & October 2012 September 12 – North by North Shore: A Digital Media Event – Danversport Yacht Club, Danvers, MA. Register here: http://northbynorthshore.com/ – September 12, 19, 26, October 3, 10, 17 – Nonprofit Marketing 6-week course, North Shore Community College, Cummings Center, Beverly, MA. Register here: http://bit.ly/PVHGFU September 13 – Free seminar with The Nonprofit Net, …
At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …
“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …
In an ideal world, every nonprofit organization would have a website. Not just any website, but an optimal one that converts donors, recruits volunteers and attracts community members to the cause. A website that inspires through compelling visuals and succinct storytelling, concise calls-to-action and creative uses of white space. In an ideal world, nonprofits would adhere to my 10 Commandments …
If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the …
By now I’m sure you have heard of Pinterest, the fastest growing social media site and the hottest thing since, well, Facebook and Twitter! In February 2012, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. The beauty of Pinterest is that you can leave your comfort zone, think outside the marketing pitch …
“You only get one chance to make a first impression.” Ever heard that before? I’m sure you have. I thought everyone was familiar with that important maxim. That’s why I am constantly surprised and dismayed by the number of Facebook Pages out there making terrible first impressions! If you manage a Facebook Page or want to create one, here are …
Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …