Below you'll find a list of all posts that have been categorized as “Fundraising”
The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. Now, it’s easier than ever before to maintain relationships, to watch your loved ones celebrate milestones, and to advocate and rally around the causes about which …
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …
I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …
Guest post by Wauker Matthews Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Notice how I said, “can be,” not “is”? That was 100% on purpose. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool …
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …
On my Facebook News Feed the other day, I saw a post from a friend of mine. In the post, she uploaded a photo of the wonderful thank you note that was sent to her son from the Jimmy Fund Clinic. Think about that – she received a paper thank you letter from a nonprofit, and instead of filing it away, …
Guest blog by Dan Quirk Fundraising metrics are crucial analytical tools for nonprofit organizations. They help determine how successful certain fundraising strategies are and can help you adjust those strategies when needed. Therefore, it’s absolutely critical to keep your eye on them so you know how well your nonprofit is doing and how you can continue honing your overall fundraising strategy. …
The numbers for 2015’s #GivingTuesday are in, and they are astounding! **$116.7 million dollars raised through over 1 million gifts **The mean gift size was over $100! **Social media mentions of the hashtag #GivingTuesday were at least 1.3 million. **71 countries across the globe participated. And the numbers and data keep coming in! To get your nonprofit counted, please fill out …
Guest blog by Adam Weinger Corporate philanthropy has been a hot button topic recently. If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from …