Below you'll find a list of all posts that have been categorized as “Marketing”
Today at 1 PM ET I gave a free webinar with Network for Good, all about how to get people from passive to passionate, using nonprofit storytelling. Storytelling is a buzzword. It may seem like something that is “nice to do” in your marketing and fundraising work – but effective storytelling actually creates results for your nonprofit. In this webinar, we …
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …
I was happy to partner with DipJar on a free webinar, all about my favorite topic – social media engagement through nonprofit storytelling! In this webinar, we covered: Specific nonprofit storytelling strategies that you can employ to connect with supporters; Real-world examples from nonprofits rocking digital storytelling for social media engagement; Battle-tested tools to use to rock your digital storytelling. …
Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? I’ve got you covered. In this video, I cover the most important announcements and news that nonprofits need to know after the first day of the F8 conference. What’s new from Facebook, why is it important, and what are the implications for nonprofits? Facebook Is Taking Things …
Despite (or perhaps because of) the increased use of social media and online community building tools, in-person, live nonprofit events have kept their popularity. Galas, auctions, marathons, serve-a-thons, breakfasts, you name it – nonprofit events can be a fantastic opportunity to: Bring new people into the fold, Deepen relationships with current supporters, Showcase impact first hand through donor-centered storytelling …
Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX; Sonos pulled their Facebook Ads. Will Ferrell and other public figures have cancelled their accounts. It is time for nonprofits and individuals to break up with and delete Facebook? Let’s evaluate the situation. TechCrunch calling for Mark Zuckerberg’s resignation. (They claim they didn’t – but look at that headline!) People deleting …
Crowdfunding for nonprofits is a trendy but often misunderstood term thrown around in nonprofit fundraising circles. Pew Internet found that roughly one-in-five Americans (22%) have contributed to an online fundraising project on a website like Kickstarter or GoFundMe. This percentage has assuredly grown in recent years with the proliferation of crowdfunding platforms and the push from Facebook to use their free fundraising …
Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can we use Facebook to promote our nonprofit events? The power went out part way through, but I continued the conversation! The show must go on, right? 😉 Grab the Nonprofit Facebook …
“How can our nonprofit get young people involved in our organization?” “Where do we need to be online to reach younger people?” “Do young people still use Facebook?” These are all frequent questions posed in my work with nonprofits large and small. It seems that nonprofits large and small are focused on getting more young people involved in their organizations. …