Below you'll find a list of all posts that have been categorized as “Marketing”
It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …
By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …
When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool. Since I believe that planning is a vital piece of the social media puzzle, I always insist on doing it first. During the …
Welcome North By North Shore attendees! Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …
At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …
“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …
If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the …
By now I’m sure you have heard of Pinterest, the fastest growing social media site and the hottest thing since, well, Facebook and Twitter! In February 2012, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. The beauty of Pinterest is that you can leave your comfort zone, think outside the marketing pitch …
Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …