This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels, and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What I found was that while the majority of nonprofits are able to do inspiring …
5 Marketing Tips to Retain Your Mobile Donors
Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …
4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign
Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …
How to Better Engage Your Followers on Social Media
Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …
10 Steps to a Successful Nonprofit Social Media Strategy
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org. In this webinar, Julia Campbell, world-renowned digital marketing strategist and author of Storytelling in the Digital Age: A Guide for Nonprofits, …
Year-End Fundraising by the Numbers [INFOGRAPHIC]
Year-end fundraising season is in full swing! As this nifty infographic from Nonprofit Hub shows, almost one third of nonprofits raise almost half their budget at year-end, and 100% of those polled said they used direct mail! So, what’s your plan for year-end fundraising? Whether you want to DIY your year-end strategy, or get actionable tips and personalized help from …
Do you need help planning a #GivingTuesday campaign?
I know what’s going to happen. On November 29, if you are like most nonprofit organizations across the world, you will be reaching out to your supporters to give! You will expect them to enter their credit card info just because… because… well, because it’s #GivingTuesday and that’s what people do. Right? Well, not exactly. Thousands of nonprofits have that exact …
Is there too much fundraising on Facebook?
Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. As a digital marketing enthusiast, I always jump at the chance to take these surveys, mostly because the questions can give great insight into what Facebook is trying to improve. Or …
8 Step Guide to Planning the Perfect Nonprofit Fundraising Event
Guest blog by Kerri Moore With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Year over year, fundraising events have increased the revenue of nonprofits across the board— smaller nonprofits especially. It’s no coincidence. Social media has opened up the doors and …