How Nonprofits Can Harness the Power of Social Media [PRESENTATION]

Julia Claire Campbell Marketing, Nonprofits, ROI, Social Media, Speaking, Strategy Leave a Comment

Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …

6 Brand New Facebook Page Changes You May Have Missed

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 4 Comments

Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …

Announcement for all Mass. nonprofits!

Julia Claire Campbell Nonprofits Leave a Comment

 I wanted to take this opportunity to let all the nonprofits that I work with know about the Giving Common Challenge! If you do not work for a charity, please forward to your favorite Massachusetts nonprofit organization so they can participate! Good luck!  Announcing the Giving Common Challenge– October 10th, 2012 $150K in 36 hours in Challenge Grants  To be …

How and why to use Facebook as your Page

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 5 Comments

Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …

4 ways to promote your event that you haven’t thought of

Julia Claire Campbell Events, Marketing, Nonprofits, Social Media 10 Comments

So you have decided to host an huge, fabulous event. (Great!) You’ve booked the venue, decided on a theme, chosen the caterer and named a ticket price. You’ve posted about the event on Facebook and sent out regular tweets on Twitter. You put information in the monthly email newsletter and on your website. You may have also put it in …

5 content ideas for nonprofit blogs, tweets, posts and pins

Julia Claire Campbell Content Creation, Nonprofits, Social Media 3 Comments

Is your Facebook page a ghost town? Have you neglected to tweet in days (or, heaven forbid, weeks)? Does your organization suffer from “blogger’s block”? Shake off the cobwebs, open the blinds and try these five ideas for putting fresh content on your social media sites. 1)     Post interesting photos of your nonprofit in action. Take photos of your office, …

How does your nonprofit stack up in using social networks?

Julia Claire Campbell Nonprofits, Social Media 1 Comment

In the beginning of the month, Blackbaud, the Nonprofit Technology Network (NTEN) and Common Knowledge released the fourth edition of the annual 2012 Nonprofit Social Networking Benchmark Report. This report is required reading for anyone working in or with nonprofits, as it provides insights as to how nonprofits are using social media tools and social networks in their overall fundraising …

6 fun ways nonprofits can use word clouds

Julia Claire Campbell Nonprofits, Social Media 5 Comments

Never heard of “word clouds”? According to Tagxedo, word clouds are “words individually sized appropriately to highlight the frequencies of occurrence within the body of text.” Why use word clouds? Simple. They are fun. They look cool. And in a world where no one reads, it’s all about the visual! Thanks to easy-to-use sites like Tagxedo and Wordle, absolutely anyone can …