Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

Julia Claire Campbell Events, Nonprofits 1 Comment

On a cold, rainy March day in Boston I set off to meet other nonprofit technology professionals at the 17th annual NTEN Nonprofit Technology Conference in Washington, DC. When people ask me “How was the conference?” I am just going to show a screenshot of my most frequently used emojis over the past few days. #17NTC #sumsitup A post shared …

Why Your Nonprofit Needs to Get Political - NOW

Why Your Nonprofit Needs to Get Political – Now

Julia Claire Campbell Nonprofits 1 Comment

There is little doubt that Trump’s presidency has been unwelcome news for most of the nonprofit sector. With promises to abolish the Johnson Amendment (a horrible, terrible idea), along with angry rhetoric that demeans many of the populations nonprofits serve and protect, the man and his ideals are disastrous – not just for the country, but for the third sector as a …

Make Blogging a Part of your Nonprofit Social Media Strategy

Make Blogging a Part of Your Social Media Strategy

Julia Claire Campbell Blogging, Content Creation, Nonprofits, Social Media 2 Comments

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is …

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

Julia Claire Campbell Facebook, Infographics, Marketing, Nonprofits, Social Media Leave a Comment

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. The key to getting your message out on Facebook is having a fully engaged audience of fans that are willing to like, comment, share, and click on your posts. As we all know (and frequently lament), …

Peer to Peer fundraising

Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)

Adam Weinger Fundraising, Nonprofits, Online Fundraising 1 Comment

Guest blog by Adam Weinger Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising: they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and …

5-pieces-of-advice-for-nonprofits-who-want-to-rock-their-marketing-in-2017

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

Julia Claire Campbell Marketing, Nonprofits, Social Media 2 Comments

This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels, and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What I found was that while the majority of nonprofits are able to do inspiring …

5 Marketing Tips to Retain Your Mobile Donors

5 Marketing Tips to Retain Your Mobile Donors

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy 2 Comments

Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …