Below you'll find a list of all posts that have been categorized as “Social Media”
Last week I described what makes up Facebook’s EdgeRank in plain, simple English – and I explained why it is so critical to work within the algorithm in order to get your content seen by your fans. This week I provide you with 6 ways to improve your EdgeRank and get seen by more of your Facebook fans. 6 ways …
Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …
I see myself as a sort of Personal Trainer. If you ask people what constitutes a successful exercise regimen, they will most likely say determination, commitment, willpower and perseverance. These are the same characteristics of an effective social media campaign. If you work out once per week, you are not going to get the results that you would get if …
Yesterday was the Boston Social Media for Nonprofits Conference at the Microsoft NERD Center at MIT. Despite the rain and the horrific traffic, I am happy that I attended. Ritu Sharma (Co-Founder & Executive Director) and Darian Rodriguez Heyman (Co-Founder & Head of External Partnerships) put on a fantastic event, with a great roster of speakers, lots of time built …
Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …
At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …
“Marketing is dead.” With a blog post headline like that, it’s no wonder Bill Lee’s obituary for marketing on the HBR Blog Network is getting a lot of attention. Upon further examination, the reader discovers that what Lee means is that forms of “traditional marketing” (defined as “advertising, public relations, branding and corporate communications”) are dead and gone, being taken over …
If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the …
By now I’m sure you have heard of Pinterest, the fastest growing social media site and the hottest thing since, well, Facebook and Twitter! In February 2012, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. The beauty of Pinterest is that you can leave your comfort zone, think outside the marketing pitch …