Below you'll find a list of all posts that have been categorized as “Uncategorized”
If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! “Let’s get on social media!” became the rallying cry at your organization. “We should be on Pinterest! What about Instagram? …
The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. Not only in terms of gigantic and widespread breaches of data privacy, but also devastating breaches of trust. When Chris Cox announced his resignation from Facebook after …
Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. As a digital marketing enthusiast, I always jump at the chance to take these surveys, mostly because the questions can give great insight into what Facebook is trying to improve. Or …
Yes, it’s true! I will finally give you the answer to social media success, all without requiring you to invest any time, money, or effort! (Yeah, you guessed it. HAPPY APRIL FOOL’S DAY!)
Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. Did you know that: 6.7 million people blog on blogging sites 23% of time spent on the Internet is on blogs and social networks 70% of consumers learn about brands through articles and blog …
I can’t put my thoughts into words right now, but I wanted to share with you these words from Patton Oswalt’s Facebook page. They say everything that I want to say. Boston. Fucking horrible. I remember, when 9/11 went down, my reaction was, “Well, I’ve had it with humanity.” But I was wrong. I don’t know what’s going to be …
Daily Dose – Social Media Tip of the Day for January 21, 2012 Using Facebook as your professional Page (vs. your personal Profile) has many benefits. You can interact with other Pages as your professional brand, to gain more exposure and to get more credibility. Like, Post and Comment on other professional pages frequently as your Page. Also, it is easy …
Daily Dose – Social Media Tip of the Day for January 20, 2012 I have clients who say “my business isn’t very interesting to people outside the industry” or “my nonprofit cause isn’t ‘sexy’”. I’m willing to bet that’s not true. Every business and nonprofit has a story to tell. You just have to get visual. Photo opportunities can be …
Attached to this post is a copy of my PowerPoint presentation to the North Shore Business Forum – I will be presenting there tomorrow at 7:30 AM. The NSBF meets each Friday morning from 7:30 to 8:30 a.m. (registration starts at 7:15) at the Danversport Yacht Club, Route 62 East, Danvers, Massachusetts. Each meeting only costs a $10.00 admission fee which includes a …