Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …
How to Better Engage Your Followers on Social Media
Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …
8 Step Guide to Planning the Perfect Nonprofit Fundraising Event
Guest blog by Kerri Moore With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Year over year, fundraising events have increased the revenue of nonprofits across the board— smaller nonprofits especially. It’s no coincidence. Social media has opened up the doors and …
13 Tips to Double Your Digital Fundraising Donations
Guest Post by Stephanie Pous Adult Americans spend an average of two hours on their smartphones or desktops every day. Is your organization maximizing its online presence? If not, you could be missing potential donors. Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile Grab your smartphone and take a look at your website and donor page. …
How to Use the Social Media Superheroes of Nonprofit Event Marketing
Guest Post by Nepoleon Nayak If you are a nonprofit event coordinator, your favorite social superheroes are probably not the cape-wearing, shield-wielding kind. You know that the success of your event depends to a very large extent on the way you use social media networks like as Facebook, LinkedIn and Twitter. Social media channels are a fantastic tool for marketing and reaching your …
10 Types of Social Media Posts Every Nonprofit Should Be Sending
Guest blog by Adam Weinger Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. That can be an intimidating sentence to …
7 Tips to Market Mobile Fundraising to Your Donors
Guest post by Wauker Matthews Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Notice how I said, “can be,” not “is”? That was 100% on purpose. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool …
4 Tips For Making the Perfect Online Ask to your Donors
Guest blog by Adam Weinger If you go to a public place, whether it’s a coffee shop, bus station, or university campus, you’ll notice that nearly everyone is on their cell phones, laptops, or tablets. People are constantly connected to each other through the many accessible avenues on the internet. Nonprofits are no exception! In fact, 3 of the top 4 …
5 Fundraising Metrics Nonprofits Should Watch
Guest blog by Dan Quirk Fundraising metrics are crucial analytical tools for nonprofit organizations. They help determine how successful certain fundraising strategies are and can help you adjust those strategies when needed. Therefore, it’s absolutely critical to keep your eye on them so you know how well your nonprofit is doing and how you can continue honing your overall fundraising strategy. …