Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones, those extremely powerful mini-computers in the palm of our hands. This is up from just 35% in Pew Research Center’s first survey in 2011 of smartphone ownership. Rather …
Taking Your Nonprofit Events from Snooze-Fest to Buzz-Worthy – Tips & Tools
Welcome to the second episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. We are working on the full schedule …
How to Create Social Media Video on a Shoestring Budget – Tips & Tools
Welcome to the first episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. We are working on the full schedule …
How Can Nonprofits Use the Facebook Local App for Marketing?
Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can my nonprofit use the Facebook Local app for marketing? What is the Facebook Local App? In November of last year, Facebook launched its standalone Events app as Facebook Local, touted as …
How to Use Your Smartphone to Make a Donor Thank You Video
Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …
5 Quick Social Media Tips to Create Buzz Before #GivingTuesday
Giving Tuesday is fast-approaching! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large. Not sure if you should carry out a campaign this year? Before you launch a #GivingTuesday campaign, be sure to …
2 Essential Mobile Apps Your Nonprofit Should Be Using
Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about. And they want to share the good work with their social networks and get even more people on …
10 Ways Nonprofits Can Succeed with Visual Marketing
Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is it important? To succeed in marketing your nonprofit has to …