This is my submission for the Nonprofit Blog Carnival under this month’s theme and deadline: Your Big Dream for 2013 My big dream for nonprofits in 2013 can be summed up in one word – collaboration. Now I know what you’re thinking. Yawn, snore. Collaboration is an over-used buzzword thrown around often by donors and funders that have no idea of what …
7 reasons your nonprofit Facebook page has no fans
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t we have more followers?” “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …
13 Nonprofit Social Media New Year’s Resolutions for 2013
The end of the year is a time for reflection, for relaxation and for introspection. In the fast-paced, minute-to-minute, rapidly-changing world of social media, taking the time to see the bigger picture becomes especially important. Nonprofit professionals should take a moment to take stock of their social media marketing efforts in 2012 and ask themselves the following questions: How did …
Congress Is On Instagram – Why Isn’t Your Nonprofit?
What was once a bastion for teens and the tech-savvy to share photos of their feet at the beach, food porn and tall buildings shot from interesting angles, Instagram has now attracted a new set of users – politicians. According to The Hill’s Twitter Room, Congressmen and women are now jumping on the Instagram bandwagon. Since being acquired by Facebook …
Pinning for Good: How UNICEF Uses Pinterest to Raise Awareness and Raise Funds
If you are like me, you have become hopelessly addicted to Pinterest. The uses, both personal and for business, are endless. Pin expensive, sparkly shoes and bags! Pin ideas for your Christmas party! Pin ideas for your child’s bedroom! Pin blog articles! Pin inspiring quotes! On the surface, Pinterest seems pretty shallow – an extension of our rampant consumerism. It …
An example of using email marketing to get more Facebook Likes
Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …
How to Find and Engage Your Biggest Online Supporters – Part 3 of 3
Did you miss the first 2 posts in this series? Click to read Part 1 and Part 2. In the past two weeks, I’ve blogged about ways that you and your organization can find your biggest online supporters, as well as ways that you can engage them to spread the word about your cause. Today I will discuss the last, but most important, step in building relationships …
How to Find and Engage Your Biggest Online Supporters – Part 2 of 3
Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …
How to Find and Engage Your Biggest Online Supporters – Part 1 of 3
The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because a beloved relative or trusted friend has asked them to? Consider …