Below you'll find a list of all posts that have been categorized as “Social Media”
I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“. There were many requests for the slides, so here they are! Please do not hesitate to contact me with questions. Multichannel Marketing for the Small Nonprofit from Julia Campbell @JuliaCSocial Description: Social and Web 2.0 technologies have changed not just how …
With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. So what have they learned from a year of tweets? Michael Roston, the Social Media Staff Editor at the Times, wrote a great article for Neiman Journalism Lab about the top lessons his team learned from …
Part 1 of this two-part series is here. It’s not too late to create resolutions for the New Year! As a busy nonprofit professional, you have to wear many hats and extinguish multiple fires each day. With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are the last …
It’s not too late to create resolutions for the New Year! As a busy nonprofit professional, you have to wear many hats and extinguish multiple fires each day. With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are my top 10 nonprofit social media resolutions for 2014: 1) …
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? Show them this great infographic by Bluehost. Did you know that Americans are actually very generous? 83% of us want brands to support causes. 41% have bought a product because it was associated with a cause! That’s awesome! The …
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …
This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this …
Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I disputed myths, patiently explained all the changes to the Timeline and News Feed, read countless articles on EdgeRank, and blogged repeatedly about ways to organically …
Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …