5 Ways to Thank and Recognize Your Donors Using Digital Tools & Social Media

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

Julia Claire Campbell Nonprofits, Social Media, Video Leave a Comment

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Let’s discuss why this may be happening, and what we can do better. Join …

what-you-didnt-knowabout-visual-marketing-on-facebook

What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …

How To Build Raving Fans, A Huge Email List & Facebook Ads That Really Work: Lessons from #AOC2014

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

Julia Claire Campbell Entrepreneurship, Events, Facebook, Marketing, Mobile, Pinterest, Social Media, Video Leave a Comment

The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be there, I do pity you. There are still digital passes …

How To Get People To Your Nonprofit Event Using Facebook

How to Get More People At Your Nonprofit Event Using Facebook

Julia Claire Campbell Events, Facebook, Marketing, Nonprofits, Social Media 9 Comments

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it …

5 Ways Nonprofits Can Use the Newest Facebook Changes to Their Advantage

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

Julia Claire Campbell Facebook, Nonprofits, Social Media 34 Comments

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why. I know that it’s …

This is What Nonprofits Need More Than a Facebook Donate Button

This is What Nonprofits Need More Than a Facebook Donate Button

Julia Claire Campbell Facebook, Nonprofits, Online Fundraising, Social Media 14 Comments

This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this …

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

Julia Claire Campbell Facebook, Marketing, Nonprofits 25 Comments

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I disputed myths, patiently explained all the changes to the Timeline and News Feed, read countless articles on EdgeRank, and blogged repeatedly about ways to organically …