Get more out of your efforts in online fundraising, digital marketing and social media.
Social Media Day is almost here, and you should be just as I excited as I am! Why? Here are just 5 reasons: 1) Social media has completely revolutionized communications. It’s not a fad, or a trend, or even a marketing tactic – social media and all that comes with it, the good, the bad, and the ugly, have utterly changed …
Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. (I’m sure we all heard the story about the American Red Cross and the #gettngslizzerd slip up!) With all the fear mongering and bad news …
One week ago, I was sitting at the bar with my best friend Bonnie, and she said, “Hey, are you on Snapchat?” I sheepishly shook my head no. I am almost 39, and while I love social media, I already felt like there were more than enough ways to get in touch with me – text, Facebook, Twitter, email, Instagram, …
I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes! In this episode, we discuss: Social media is about being your authentic self and building your community. **The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. **Telling a story is absolutely key …
Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use …
A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? The answer? More than you assume! When I give that answer, I often get this follow up question: But what if we annoy our supporters? I certainly don’t want to hear from every organization …
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …
Guest blog by H. E. James, MBA Marketing for the nonprofit sector has different end goals than marketing for business. While nonprofits must still meet financial goals in order to survive, the goal of their marketing campaigns is to build relationships. People do not donate, volunteer their time, or make any other kind of contribution if they do not feel a …
I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …