Pinterest has been busy, busy, busy! I’ve written about the many reasons nonprofits should be interested in Pinterest, and I have hosted webinars on the multiple ways nonprofits can harness the power of pinning for good. I recognize that in the resource-strapped nonprofit world, with information overload and overwhelm running rampant, it’s hard to stay on top of the fast-moving …
2 examples of great nonprofit video storytelling
Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction. The event was very well put together, but what stood out to me most were the two videos played during the introductions. The first was from Bottom Line. While longer than I normally recommenced (clocking in a 6 …
What I learned about social media from a sword swallower, a YouTube sensation and a multi-millionaire
The fantastic Agents of Change Digital Marketing Conference was last week, and I needed a full seven days to process all that I learned in order to impart this wisdom on to you. Here are my top 8 takeaways from AOC2013. Please add yours in the comments section. 1) Always, and I mean always, open your conference with a sword …
What are the best and worst times to post on social media networks?
Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe) is the key to social media success. But what times are best to post to your audience? (Disclaimer: There is no one size fits all in social media, just helpful guidelines …
7 Ways Social Media Makes Nonprofits Better
A version of this post originally appeared on the GiftWorks Guest Blog. NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. While I worry that some nonprofits are using “social media” as their only marketing strategy (and it’s not a strategy at all), I do think that the ideas behind using social …
Social media won’t solve your nonprofit’s problems
Many nonprofit organizations subscribe to the “if you build it, they will come” fallacy. If you host an event, people will register. If you add a Donate Now button to your homepage, people will donate. If you create a Facebook page, people will Like the page and share your content. The problem is that none of these fundraising and marketing …
8 Ways to Start A Social Media Committee for Your Nonprofit
Last week I discussed the actual work of “doing social media” and some of the time-consuming and important tasks required in doing it effectively. The other important point I want to get across to organizations is this: To be effective and to get results, social media cannot be done by one person and one person alone. A social media …
Nonprofit Storytelling in A Digital World
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston! Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. In this increasingly competitive …
How Much Time Does Social Media Marketing Really Take?
I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.” Then, …