Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …
Year-End Fundraising by the Numbers [INFOGRAPHIC]
Year-end fundraising season is in full swing! As this nifty infographic from Nonprofit Hub shows, almost one third of nonprofits raise almost half their budget at year-end, and 100% of those polled said they used direct mail! So, what’s your plan for year-end fundraising? Whether you want to DIY your year-end strategy, or get actionable tips and personalized help from …
6 Ways to Engage Nonprofit Volunteers [Infographic]
Guest Post by Stephanie Pous Nonprofit volunteers are the face of your organization. As visible advocates for your nonprofit, volunteers help grow, maintain, and develop your organization’s mission and cause. Getting volunteers to participate time and time again can be a tricky undertaking. In our hectic, fast-paced world, volunteers often fall victim to the other demands of life and don’t find …
Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]
Did you know that for small nonprofits, one out of every five dollars is raised online? And that about half of individual donor revenue comes from donors giving less than $1,000? In addition, small nonprofits retain about 60% of their donors from year to year – that’s astounding! For nonprofits with budgets under $2 million, the guide to more strategic and …
How to Use the Social Media Superheroes of Nonprofit Event Marketing
Guest Post by Nepoleon Nayak If you are a nonprofit event coordinator, your favorite social superheroes are probably not the cape-wearing, shield-wielding kind. You know that the success of your event depends to a very large extent on the way you use social media networks like as Facebook, LinkedIn and Twitter. Social media channels are a fantastic tool for marketing and reaching your …
Meaningful Metrics for Donor Communications [Infographic]
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …
10 Types of Social Media Posts Every Nonprofit Should Be Sending
Guest blog by Adam Weinger Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. That can be an intimidating sentence to …
Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network
Love it or hate it, the world’s most popular social network turns 12 today! Happy Birthday Facebook! This infographic from One Productions lays out the past, present, and future of Facebook. What’s in store for Facebook in the next 12 years, and beyond? Here are 3 main priorities: Artificial Intelligence: Facial-recognition technology, fully connected devices, and even more mobile apps will …
8 Social Media Trends to Watch Out For in 2016 [Infographic]
What’s on tap in digital marketing for 2016? What social media trends do nonprofits need to prioritize? In this infographic from CJG Digital Marketing, 8 social media trends are laid out for us. Highlights: ** Get the buy button if you sell a product online so your audience can purchase without leaving their platform of choice (Facebook, Twitter, Instagram). ** Publish full-length …