In an ideal world, every nonprofit organization would have a website. Not just any website, but an optimal one that converts donors, recruits volunteers and attracts community members to the cause. A website that inspires through compelling visuals and succinct storytelling, concise calls-to-action and creative uses of white space. In an ideal world, nonprofits would adhere to my 10 Commandments …
How to use your email newsletter to lose friends and annoy people
Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …
Announcing – My Nonprofit Marketing Course
I am excited to announce that I will be teaching a course for nonprofit organizations this fall at North Shore Community College! Course Description: There are currently over 1.5 million nonprofit organizations in the United States, according to the National Center for Charitable Statistics. The majority of them are solving problems, saving lives and creating social good every single day. …
10 ways to use networking events to build your nonprofit’s online community
NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …
5 Ways to Tackle Your Nonprofit’s Fear of Social Media
Starting a social media campaign can be a scary proposition for most nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. With all the fear mongering and bad news being reported on the incorrect use of social media and online tools, it is …
11 Best Practices for Nonprofits In Social Media
This week I was asked to write a post for Massnonprofit describing my top 11 best practices for nonprofits using social media. Here is what I came up with… 11 Best Practices for Nonprofits In Social Media Nonprofits are using social media tools more than ever, but many nonprofit professionals are overwhelmed and overworked and lack …
How Nonprofits Can Harness the Power of Social Media [PRESENTATION]
Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …
6 Brand New Facebook Page Changes You May Have Missed
Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …
Announcement for all Mass. nonprofits!
I wanted to take this opportunity to let all the nonprofits that I work with know about the Giving Common Challenge! If you do not work for a charity, please forward to your favorite Massachusetts nonprofit organization so they can participate! Good luck! Announcing the Giving Common Challenge– October 10th, 2012 $150K in 36 hours in Challenge Grants To be …