Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2 This is the second part in my two part case study of the St. Baldrick’s Foundation, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here. In Tuesday’s post, I covered 8 ways that the St. Baldrick’s Foundation uses …
How to Build An Army of Online Brand Ambassadors
On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors, part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell Nonprofits are strapped for resources – staff time is minimal …
Multichannel Strategies for Nonprofits [Webinar]
Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …
Don’t put all your eggs into the online giving basket – yet
Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …
Nonprofits, don’t be afraid to “think small” on social media
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …
How Groupon and LivingSocial are raising millions for charity using social media
Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries. The pros of using a Daily Deal site to grow your business, attract new customers and create social media buzz are many. But the cons are numerous as well. What if Daily Deal sites could be used for good – to collect donations …
Pinning for Good: How UNICEF Uses Pinterest to Raise Awareness and Raise Funds
If you are like me, you have become hopelessly addicted to Pinterest. The uses, both personal and for business, are endless. Pin expensive, sparkly shoes and bags! Pin ideas for your Christmas party! Pin ideas for your child’s bedroom! Pin blog articles! Pin inspiring quotes! On the surface, Pinterest seems pretty shallow – an extension of our rampant consumerism. It …








