Should nonprofits boycott Facebook

The Facebook Reckoning and What It Means for Nonprofits

Julia Claire Campbell Facebook, Nonprofits, Social Media Leave a Comment

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Should nonprofits boycott Facebook?   A lot of you have written to me in recent weeks asking where I stand on the Facebook Ad boycott, especially after NTEN wrote about their decision to leave …

Best Kept Secrets to Getting And Using Facebook Fundraiser Data

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Social Media Leave a Comment

Thanks to Keela for pulling together this wonderful free virtual conference for nonprofits, Plugged In: Nonprofit Tech and Transformation! Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? …

Facebook in 2020 - What Nonprofits Need to Know

Facebook in 2020 – What Nonprofits Need to Know

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media Leave a Comment

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform.  What are the changes, …

What Nonprofits Need To Know About Facebook’s #GivingTuesday Announcement

Julia Claire Campbell Facebook, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 7 Comments

Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. If you aren’t familiar with GivingTuesday, it’s a global generosity movement unleashing the power of people and organizations to transform their communities and the world. …

How to Raise Money Using Facebook Stories

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5 billion daily users are posting or watching Stories EACH DAY – and they just launched this feature two years ago! Being a brand new …

How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Consider this: Mark Zuckerberg announced that more than $2 billion has been raised on Facebook for causes, with more than 45 million people making a donation on the platform.  Let’s think about this for a moment.  According to …

To Boost or Not to Boost - Quick Facebook Ad Tips for Nonprofits with Susu Wong

To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

Julia Claire Campbell Facebook, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. But don’t despair! Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. All you need is a plan. Join …

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

Julia Claire Campbell Facebook, Instagram, LinkedIn, Marketing, Nonprofits, Pinterest, Social Media, Twitter, YouTube Leave a Comment

Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts!  If you want to dust off the cobwebs, open the windows, and get rid of the crickets, here are 30 different things you can try that will spice …

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post, the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.” This pivot was a long time coming. Months and years of terrible headlines, data …