Below you'll find a list of all posts that have been categorized as “Social Media”
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t we have more followers?” “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
Like most parents, I’ve been trying to put into words what I’ve been feeling since first hearing about the horrible events that unfolded in Newtown, Connecticut. I still can’t. Helpless is the only world I can come up with – total, utter helplessness. And, also, anger. Horrible, unspeakable things happen in our world every single day. But the visceral, raw …
The end of the year is a time for reflection, for relaxation and for introspection. In the fast-paced, minute-to-minute, rapidly-changing world of social media, taking the time to see the bigger picture becomes especially important. Nonprofit professionals should take a moment to take stock of their social media marketing efforts in 2012 and ask themselves the following questions: How did …
What was once a bastion for teens and the tech-savvy to share photos of their feet at the beach, food porn and tall buildings shot from interesting angles, Instagram has now attracted a new set of users – politicians. According to The Hill’s Twitter Room, Congressmen and women are now jumping on the Instagram bandwagon. Since being acquired by Facebook …
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …
Have you seen this cut-and-paste status update in your News Feed today? In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above, my written consent is needed at …