Below you'll find a list of all posts that have been categorized as “Strategy”
What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies. Snapchat revealed it’s new widely reviled face lift; Instagram opened its API to allow for …
Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …
2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it. These are just a few of the topical issues faced by organizations of all sizes. I polled several very different nonprofits about their biggest digital …
Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response? A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …
As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …
In this post and video, I walk you through a variety of tools and mobile apps that you can use to create graphics, enhance photos, and make awesome videos for your digital storytelling campaigns. Catch the replay of the lesson on my Facebook Page by clicking here. Here are just 7 free or low-cost tools that you can start using today to enhance …
In this post and video, I’m going to walk you through the topics and ideas to enter into your Digital Storytelling Calendar. Catch the replay of the video on my Facebook Page by clicking here. Here are just 5 benefits of using a formal, filled out Digital Storytelling Calendar for your nonprofit: 1) It will ensure that nothing falls through the cracks, especially …
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? In this presentation, given to a fantastic group of …
There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories. Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …