Below you'll find a list of all posts that have been tagged as “social media”
Here are the two most frequently asked questions in my experience in the field of social media marketing: 1. What social media tools should I use? 2. How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to answer some questions for me first. (Note: If anyone gives …
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …
I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …
I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …
As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc. You don’t want to simply rehash the same information on every platform, because what fun would that be for your followers and fans? But how do you consistently find interesting …
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t we have more followers?” “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …
The end of the year is a time for reflection, for relaxation and for introspection. In the fast-paced, minute-to-minute, rapidly-changing world of social media, taking the time to see the bigger picture becomes especially important. Nonprofit professionals should take a moment to take stock of their social media marketing efforts in 2012 and ask themselves the following questions: How did …